Released on = July 27, 2007, 8:03 pm

Press Release Author = 31 Inc.

Industry = Financial

Press Release Summary = 31 Club is an innovative wealth building club where members
buy, sell, and reinvest profits in antiques and fine art to reach their individual
financial goals.

Press Release Body = Chicago-After being urged by his readers to form a club based
upon the principles in his new book, author Daryle S. Lambert, has agreed to their
promptings, forming the "31 Club", based upon the financial principles for
accumulating wealth discussed in his book, "31 Steps To Your Millions in Antiques &
Collectibles." (www.31corp.com)

Lambert, 66, believes that anyone can choose to be wealthy, provided they believe it
themselves and back up their belief with the right action repeated over time.
Lambert aims to provide guidance to members from his over 40 years experience as a
collector and dealer of fine art and antiques, coupled with his entrepreneurial
experience in several business enterprises over his lifetime in the oil and gas
business, real estate, and financial securities industries.

An alternative method to the traditional ways of building wealth through stocks,
bonds and real estate, Lambert boldly states that one can grow one hundred dollars
into an account worth millions in a relatively short period of time buying and
selling fine art and antiques, according to the strategic plan he writes of in his
book. 31 Club, already the stomping ground to eager new wealth builders, will
provide the guidance for those who aim to tackle the plan to retire rich and free.
"This is a natural transition," states Lambert, who already enjoys the personal
contact he has with many of his readers, as well as the contact with those he often
voluntarily provides personal financial consulting to at this local church.

Inquisitive beginners and seasoned professionals alike, who want to learn to build
wealth in the fine art and antiques field and develop a millionaire's mindset, can
meet Lambert this weekend at the Chicago Antique Market, at the 31 Club Booth. For a
limited time, Charter Members will receive "31 Steps to Your Millions in Antiques &
Collectibles" free with their membership

Chicago Antique Market (www.chicagoantiquemarket.com) is located on the 1300 block
of West Randolph Street in Chicago's West Loop district. The market, hailed by
Travel and Leisure as one of the top three national urban antique markets, takes
place the final Saturday and Sunday of each month through October from 9a.m. to 5
p.m. and features more than 200 dealers selling everything from a wide range of
antiques to vintage collectibles. The indoor/outdoor market has earned a national
reputation as one of the finest in North America, and has been compared to the Paris
Flea Market.

About Daryle S. Lambert:

Daryle Lambert has been a collector of antiques and collectibles for over 40 years.
During that time his entrepreneurial endeavors have included starting businesses in
real estate, oil exploration, and financial securities. Throughout his career, his
love of collecting and dealing in antiques and collectibles has remained a constant
source of enjoyment and profit. Daryle, his wife Vickie and his son, Joshua, live in
the Chicago area. Joshua, 8, an avid collector, has been attending auctions since he
was 6 months old.

Mr. Lambert is available for interviews with accredited media. To schedule an
interview contact Cindy Stackler Nieder, Director of Marketing & Publicity at
847-347-5074.

Web Site = http://www.31Corp.com

Contact Details = Cindy Stackler Nieder
Director of Marketing
31 INC
Northfield, Illinois 60093
E-mail: cindy@31corp.com
Phone: 847-347-5074